Founder of Most Loved Workplace®

Louis Carter

Louis Carter — Founder of
Most Loved Workplace® | Leadership & Organizational Culture Expert

Partnering with CEOs and Enterprise Leadership Teams to Build Cultures People Love — Driving Talent Attraction, Retention, and Market Reputation at Scale.

How Does Your Leadership Shape Company Culture and Market Reputation?

Discover Your Leadership Impact Analysis

Your leadership doesn’t just influence your team — it defines how your company is experienced inside and perceived outside.

This confidential analysis reveals how your leadership approach impacts employee engagement, workplace culture, and your organization’s reputation in the market.

Featured in WSJ, Forbes, CNBC, Fox Business • All results confidential

 

All results are kept confidential

 

Founder of Most Loved Workplace®

Louis Carter

Leadership & Organizational Culture Expert

Partnering with CEOs and enterprise leadership teams to build cultures people love — driving talent attraction, retention, and market reputation at scale.

Featured in WSJ, Forbes, CNBC, Fox Business • All results confidential

As Featured In

ABOUT LOUIS CARTER

Pioneer of the
Most Loved Workplace® Movement

Louis Carter is a world-renowned organizational psychologist transforming how companies approach employee engagement, recruitment, and retention. As founder and CEO of Best Practice Institute, Louis created the groundbreaking Most Loved Workplace® methodology and the MLW HR analytics platform.

With 12 bestselling leadership books including “In Great Company: How to SPARK Peak Performance” (McGraw Hill), Louis brings decades of research to organizations worldwide. His data-driven approach produces 2-4× better retention, talent acquisition, and performance than non-certified workplaces.

Lou received his graduate degree in Social-Organizational Psychology from Columbia University with honors.

Most Loved Workplace® Certification

Is Your Organization Truly a Top Employer?

The only independent workplace certification built on evidence, not empty accolades. Prove your culture, attract top talent, and gain a measurable competitive advantage

Develop Leadership Proven to Attract, Retain and Motivate Talent.

Louis Carter - CEO and founder, Best Practice Institute and Most Loved Workplace, host of Leader show on Newsweek, best selling author of best practices in leadership development books, and top global guru in organizational culture 11

Louis Carter is a world-renowned organizational psychologist, founder, and CEO of best practice institute, most loved workplace, the MLW hr analytics and machine learning saas platform, and love of workplace index used by thousands of companies to certify and develop most loved workplaces.

Carter is the author of 12 books on leadership, including in great company, published by McGraw Hill, the most loved workplaces lists published in Newsweek, and host of the leader show on Newsweek.

A critical factor driving success in the corporate world is strong leadership. A great leader, even in the most challenging environments, can coach, guide, inspire, and maintain team spirit.

As featured in these publications...

Testimonials

I’ve had the pleasure of offering leadership coaching to executives in several Fortune 500 companies and governments, including the U.S. Department of Defense and the United Nations.

See Around the Corners to Succeed

Change Challenges Blog

Evidence-based insights on leadership, workplace culture, AI in HR, and organizational change from Louis Carter.

Louis Carter - CEO and founder, Best Practice Institute and Most Loved Workplace, host of Leader show on Newsweek, best selling author of best practices in leadership development books, and top global guru in organizational culture 29

Five Things I Learned to Overcome Large Employer Culture Challenges

What makes a CEO who spent 26 years at one company different from a hired outsider? Authenticity you can't fake. Synopsys's CEO started as an engineer in 1998. Their employees stay 4.8 years on average
An article and engineers journey to becoming a CEO of a Most Loved Workplace

What I Learned from a CEO Who Started as an Engineer 25 Years Ago

What makes a CEO who spent 26 years at one company different from a hired outsider? Authenticity you can't fake. Synopsys's CEO started as an engineer in 1998. Their employees stay 4.8 years on average
AI for Business Leaders

AI for Business Leaders: How I Started Building and Scaling with AI

By Louis Carter, Founder & CEO, Most Loved Workplace I’m 6 hours deep into AI tools today and its only 9:43am. Again. I’m burning through tokens like a venture-backed startup burns through Series A cash.

The Precision Hiring is Here Banner Thumbnail

The Precision Era: What CHROs Need to Know About 2026 Hiring

Introduction I have been studying workplace dynamics for 25 years. And I have never seen a hiring market quite like this one. Cangrade’s 2026 Hiring Outlook calls it the “precision era.” The phrase is accurate:

The AI Audit: Uncovering Fake Corporate Volunteering and Culture Risk

The AI Audit: Uncovering Fake Corporate Volunteering and Culture Risk

What Generative AI Reveals About Corporate Volunteering Generative AI now allows investors, regulators, and employees to evaluate corporate volunteering claims at scale. Early AI audits show that many programs described as “volunteering” deliver limited participation,

What Top Candidates Look for Before They Click Apply

What Top Candidates Look for Before They Click Apply

Introduction Here is what most hiring teams get wrong about recruiting: they think the job posting is where candidates make decisions. It is not. The research is unambiguous. 95% of candidates research a company before

What Leaders Say

Trusted by World-Class Leaders

“Leaders and managers are going to fall in love with Louis Carter’s coaching… Louis gives you a simple process to become a better and more effective leader through his own methods of co-creating and achieving real tangible goals.”

Marshall Goldsmith

Rated #1 Executive Coach, Bestselling Author of 'What Got You Here Won't Get You There'

“Lou is an experienced leadership and human resource development professional with a keen ability to link business and human resource strategy. A ‘big picture’ thinker, he is creative and innovative. He quickly grasps the nature of organizational challenges.”

Sandy Wells

Chairman, Frances Hesselbein Leadership Forum

“I’ve had the pleasure of offering leadership coaching to executives in several Fortune 500 companies and governments, including the U.S. Department of Defense and the United Nations.”

Ray Williams

CEO, Springfield Clinic

Frequently Asked Questions

Your Questions, Answered

Louis Carter uses a proven methodology rooted in social-organizational psychology to help CEOs and leadership teams build emotionally connected, high-performing workplaces. His approach combines the MLW HR analytics platform, the Love of Workplace Index, and decades of research from 12 bestselling leadership books to produce measurable results — including up to 94% higher retention and 2-4× greater productivity.

Most Loved Workplace® certification is the only independent workplace certification built on evidence, not empty accolades. It uses the Love of Workplace Index, a data-driven methodology developed by Louis Carter and Best Practice Institute, to measure and validate genuine employee engagement and culture. Companies like Crocs, Canon, Chipotle, BlackBerry, ACE Hardware, and Patagonia have been certified.

The Love of Workplace Index is a proprietary assessment tool developed by Best Practice Institute that measures how employees truly feel about their workplace. It evaluates systemic collaboration, positive future vision, values alignment, respect, and company mission — providing organizations with actionable, data-driven insights to improve culture and business outcomes.

The application takes just 1-2 minutes to start. The full process involves six steps: Apply, Validate, Evaluate, Certify, Promote, and Activate your talent advantage. The timeline depends on your organization's readiness, but most companies complete the process efficiently with support from the BPI team.

Research shows that Most Loved Workplace® certified organizations experience up to 94% higher retention, 2-4× greater productivity, improved talent acquisition, and significant gains in employer brand reputation. These outcomes are driven by emotionally connected leadership and data-driven culture strategies.

CertCheck (certcheck.mostlovedworkplace.com) is a tool that allows organizations to quickly assess their workplace culture readiness. It provides an initial evaluation of where your organization stands relative to Most Loved Workplace® standards, helping you understand what steps are needed to achieve certification.

Ready to Transform Your Workplace?

Join the elite organizations that have discovered the competitive advantage of becoming a Most Loved Workplace®.